Business Cards, Brochures & Flyers: Which Print Pieces Do You Need?

Name: Yoder Graphics
Address: 724 Seville Road, Wadsworth, OH, 44281, US
Telephone: +1-330-334-5060
Price range: $$

Which Print Pieces Do You Actually Need?

You don’t need everything on day one. You need the pieces that support how you actually sell.

Business Cards

Every in-person meeting, trade show, and handoff. Cheap, portable, expected. One of the lowest-cost, highest-use items in your print budget. Order enough for a year.

Brochures

When you’re explaining services or capabilities and the prospect will take it with them — sales calls, open houses, leave-behinds. Costs more per piece than flyers and takes more planning. Use them where the reader has time and interest.

Flyers

One message, wide reach. Events, promotions, grand openings. Design for impact in 3 seconds — one headline, one call to action, essential details. They’re for volume, not permanence.

Presentation Folders

When you’re putting multiple sheets in someone’s hands — proposals, pitch packages, leave-behinds. The folder holds it together and reinforces the brand. Worth it when the meeting justifies it.

Where to Start

Business cards — almost always first
One primary leave-behind — brochure or one-sheet that explains what you do
Flyers — when you have a specific campaign or event
Folders — when you’re in proposal or pitch mode

Order what you’ll use in the next 3–6 months. Add formats as needs grow.

At Yoder Graphics we print all of it under one roof — same brand consistency, one point of contact. Tell us what you’re trying to accomplish and we’ll recommend formats and quantities. Get a free quote.

Frequently Asked Questions

Do I still need business cards?

Yes. Business cards are still the standard for in-person networking, trade shows, and sales calls. They're inexpensive and easy to hand out. Keep them updated and on-brand.

When should I use a brochure vs. a flyer?

Brochures work when you have more to say — services, process, or story — and the reader will keep them. Flyers are better for one message, events, or promotions where you need fast, low-cost distribution.

What's a presentation folder used for?

Presentation folders hold multiple sheets — proposals, leave-behinds, or pitch materials. They're ideal for sales meetings and when you want to look polished and organized.

How do I decide what to print first?

Start with what you use most: usually business cards, then one primary leave-behind (brochure or one-sheet). Add flyers or folders when you have a specific campaign or need.

Can one printer do all of these?

Yes. At Yoder Graphics we print business cards, brochures, flyers, folders, direct mail, and more under one roof. Same brand consistency and one point of contact.

Business Cards, Brochures & Flyers: Which Print Pieces Does Your Business Actually Need?